Digital Customer Portal for a Leading Export Management Company in the Middle East

Customer Overview

A leading export management and marketing company based in Dubai represents global brand owners, manufacturers, and in-market distributors. With a growing international presence, the organization manages complex order cycles involving multiple internal teams from sales and procurement to logistics and finance. 

To streamline collaboration, improve transparency, and enhance customer experience, the company partnered with Conneqtion Group to modernize its order management process through a digital portal integrated with Oracle E-Business Suite (EBS). 

Business Challenges 

The customer relied heavily on manual coordination for order creation, validation, and fulfillment, a process that was time-consuming, error-prone, and difficult to track. 

Key challenges included: 

• Lack of visibility for customers to monitor order progress and status updates.
• Manual approval workflows involving multiple departments. 
• Communication delays between sales, operations, procurement, and logistics.
• Limited system integration with Oracle EBS, resulting in redundant data entry and inconsistencies.

Conneqtion Solution

Conneqtion Group designed and developed a comprehensive Customer Portal using Oracle Visual Builder Cloud Service (VBCS) integrated with Oracle E-Business Suite (EBS).

The portal enables customers to: 

• Create and submit orders directly online. 
• Track each order’s status from creation to fulfillment. 
• Access shipping documents such as Bills of Lading and Proof of Delivery. 
  
• Manage returns digitally through a structured workflow integrated with EBS. 
  

Implementation Timeline

The end-to-end solution was designed, developed, and deployed within 4 weeks, showcasing Conneqtion Group’s agility and expertise in delivering AI-powered digital transformation on Oracle Cloud. 

Key Functional Workflows 

The transformation redefined operational efficiency and customer experience across all rental branches: 

• Customer Workflow: Customers create and submit orders, upload item lists, and initiate approvals.
• Sales Workflow: Sales teams validate and approve orders, collaborating with customers for modifications when required.
• Operations Workflow: Operations teams review approved orders, post them to Oracle EBS, and confirm booking status.
• Sales Return Workflow: Damaged or returned goods are processed through digital return requests, reviewed by Procurement, and finalized in Oracle EBS with automated credit memo generation.

Project Insights 

During development, the project scope evolved by over 50% due to dynamic business requirements, offering valuable insights into change management and collaboration. Despite the adjustments, strong communication and trust between our teams ensured successful delivery of a scalable and business-aligned solution. 

Business Impact 

• End-to-End Automation: Digitized order and return workflows, reducing manual intervention. 
  
• Enhanced Transparency: Real-time visibility into order tracking and documentation.
• Improved Collaboration: Streamlined communication across departments and with customers. 
  
• Oracle EBS Integration: Ensured seamless synchronization of data and faster order processing. 
  
• Future-Ready Platform: Modular architecture enabling scalability for additional features and process automation. 

Conclusion 

Through this collaboration, Conneqtion Group empowered a leading export management company to transform its order management into a fully digital, transparent, and integrated ecosystem. 

The Oracle VBCS-based Customer Portal connected customers, suppliers, and internal teams in real time ensuring faster order fulfillment, better visibility, and an improved customer experience across the global supply chain.